About
Sheldon Phung
I help businesses grow globally through ecommerce, technology, and strategic partnerships — combining hands-on operator experience with a network built across the Asia-Pacific and beyond.
My work sits at the intersection of ecommerce infrastructure, international expansion, and go-to-market strategy. Over the years I've worked with merchants, platforms, and technology partners to solve the hard problems of selling globally — payments, tax, logistics, localisation, and growth.
I write to think. This blog is a public notebook — part strategy memo, part case study, part unfiltered observation. If something I've written is useful to you, I'd love to hear about it.
If you're building something in the global ecommerce space and want a thinking partner — book a coffee. No pitch, no agenda. Just a conversation.
Areas of focus
Ecommerce & Marketplaces
Shopify, Amazon, headless commerce, and the full stack of modern ecommerce infrastructure.
Global Expansion
Market entry strategy, cross-border payments, localisation, and regulatory compliance.
Strategic Partnerships
Building ecosystems, channel partnerships, and technology alliances that multiply leverage.