About
Sheldon
Phung.
I help businesses grow globally through eCommerce, technology, and strategic partnerships — combining hands-on operational experience with a network built across Asia-Pacific and beyond.
Bio
My work sits at the intersection of eCommerce infrastructure, international expansion, and go-to-market strategy. Over the years, I've worked with merchants, platforms, and technology partners to solve the hard problems of selling globally — payments, tax, logistics, localization, and growth.
I write to think. This blog is a public notebook — part strategy memo, part case study, part unfiltered observation. If something I write is useful to you, I'd love to hear about it.
If you're building something in the global eCommerce space and want a thinking partner — book a time. No pitch, no agenda. Just a conversation.
Areas of expertise
01
eCommerce & Marketplaces
Shopify, Amazon, headless commerce, and the full stack of modern eCommerce infrastructure.
02
Global Expansion
Market entry strategy, cross-border payments, localization, and regulatory compliance.
03
Strategic Partnerships
Building ecosystems, channel partnerships, and technology alliances that create scalable leverage.
Get in touch